CREATIVE STRATEGIST & COPYWRITER
Creative strategy. Clear thinking. Stronger ads.
I turn customer research, competitor insights and performance signals into paid-social creative for DTC health, wellness and supplement brands.
Angles, hooks, scripts, static concepts and briefs — built around a clear reason to test.
Explore selected work
Statics
Static ad concepts, made to be seen.
HOW I THINK
From customer language to a creative hypothesis.
Research makes the work specific. A hypothesis gives it direction. A test tells us what to explore next.
01 / Listen
Study customer language, pain points, behaviours and objections alongside competitor advertising and existing creative.
02 / Find the angle
Connect the research to an insight. Turn that insight into a specific creative hypothesis.
03 / Make it concrete
Develop hooks, scripts, static concepts and briefs that give the idea a clear execution.
04 / Learn and iterate
Define what to test, what evidence to look for and how the next iteration should respond.
ABOUT ALVIN
A researcher’s curiosity. A copywriter’s instinct.
I’m Alvin Mumba, a Creative Strategist & Copywriter focused on DTC health, wellness and supplement brands. I connect what customers say, what competitors are doing and what performance signals suggest to develop clearer creative directions.
My spec work for BEAM, Betterbrand and Everyday Dose explores customer pain points, objections and behaviours through angles, hooks, scripts, static concepts and creative briefs.
WHAT I BRING
Strategy that gives creative a clear brief.
Research & insight
Customer research, competitor creative analysis, pain-point mapping and opportunity identification.
Strategy & concepts
Creative hypotheses, angle development, customer-journey concepts and paid-social creative direction.
Copy & briefs
Hooks, UGC and video scripts, static ad copy, creative briefs and testing plans.
© 2026 Alvin Mumba
CREATIVE STRATEGY / COPYWRITING